A brand that tells its Italian soul and shows it through its very personal collection of intense eau de parfum.

The meticulous study and selection of raw materials, constant research and development of the concept of Italian Artistic Perfumery.

This is how excellence, which characterizes Made in Italy, becomes perceptible in design and compositions.

Olfactory narratives that leave their mark and iconic beauty that are untethered from the concept of time to that of uniqueness.

This is how ONCE becomes a signature of the Made in Italy Artistic Perfumery concept.

A brand about the creative flair of master perfumers and the emotions condensed into the fragrances created in all their uniqueness.

The ambition that shapes the raw materials and the infusion of every act of the process into every single note.

This is the road taken by master perfumers or noses who want to bring pure Artistic Perfumery to life.

The ability to give olfactory depth to emotions and untie a composition from the concept of fashion.

This is the journey taken to create fragrances that become symbols of a constant search for uniqueness, the fundamental principle of Artistic Perfumery.

A brand about the evocative potential of a perfume and how, through it, one finds one's unique self.

To offer the possibility of expressing it through refined and different fragrances, rare in their formula and composition.

This is how love and joy, courage and desire, sensuality and remembrance, trust and surprise, freedom and passion, as well as purity, are condensed into an olfactory journey.

Rewarding boldness and bringing out the emotions that are part of us, that make us authentic.

This is how perfume becomes the tool for being oneself and expressing one's uniqueness.